With the coming of Mid-Autumn Festival, National Day, and Double Eleven, water purifier agents in various regions have continuously participated in large-scale promotional activities in the water purifier industry. Moderate promotion can drive the market to expand consumption, but promotion is not a long-term development plan for agents! Everything should be done with courtesy, courtesy, and tolerance. Everything is about having a sense of proportion. Water purifier agent promotion should be so, grasp a degree, let the agent career to a higher level.
Regarding how to grasp a degree, Gennese Water Purifier believes that the disadvantages caused by excessive promotion should be the first. Only by looking for the cause, can we know how to avoid or even improve the methods!
First: Consumers really need more than short-term promotions. As a member of the industry, if the water purifier agent follows the trend and embarks on a large-scale series of promotions, it will definitely have a huge adverse impact on the industry. After all, low-price sales are the vitality and creativity of overdraft companies and industries, and are not conducive to the long-term development of innovation. Although it can stimulate consumption in a short period of time and attract consumers, it is also because of low-price promotions that weaken the purchasing power of consumers and make consumers lose an effective consumption experience. Added obstacles!
Second: Consumer demand is different. Promotions can only meet the low price. There is no better excavation of consumer demand, and small profits are lost. Consumer demand in a comprehensive way, including product quality, product prices, water purification technology, manufacturing technology, service quality, culture and art, etc., which is really a big waste. For a company that wants to develop into a top-level water purifier brand, over-promotion will make it ignore its focus. It is more important to build a brand and build a brand level from all aspects to meet the different needs of consumers. In contrast, consumers are more willing to choose products that better meet their expectations, not just the price!
Third: Many water purifier brands believe that catching the consumer ’s focus is tantamount to catching the consumer ’s pain point, and continue to promote promotional activities, grasping the consumer ’s pain point and letting go, is the greatest success. Imagine that if the "pain point" is caught for a long time, there will be numbness. What is the purpose of the water purifier produced? Don't forget that the safety of drinking water is basically guaranteed to bring consumers healthy drinking water. Only selling quantity does not pay attention to quality and does not allow consumers to experience, short-term is promotion, long-term is flicker. In order for consumers to get real benefits, companies and manufacturers should make a lot of money, they should have ambition. The comprehensive strength of products is continuously strengthened, combined with appropriate promotions, to activate the tired market, so that people are always alert to the water crisis, pay attention to drinking water safety and quality, and promote the physical and mental health of ordinary people is the purpose of large brands of water purifiers!
